Organic traffic
Visits that arrive from unpaid search results. Not social, not direct, not advertising.
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A free consult is twenty minutes and there is no pitch deck at the end of it.
Visits that arrive from unpaid search results. Not social, not direct, not advertising.
Organic traffic is the closest thing to an asset in digital marketing. Advertising stops the day you stop paying; a page that ranks keeps arriving without further spend, which is why it is worth the wait.
The wait is the catch. On a new domain, meaningful organic traffic usually starts somewhere between six and twelve months in, and the first signs appear as impressions long before clicks.
This comes up most often in Search Engine Optimisation. Getting found when someone searches for what you sell — without paying per click. Slower than ads, but it compounds and keeps working after the budget stops.
A free consult is twenty minutes and there is no pitch deck at the end of it.