Making your content usable by AI answer engines — ChatGPT, Google's AI Overviews, Perplexity — which increasingly sit between a searcher and your website.
A growing share of questions never reach a website at all. The answer is assembled by a model and shown in place, and the business that gets named in that answer captures the attention that used to arrive as a click.
The practical work overlaps heavily with ordinary good SEO: clear structure, direct answers, factual accuracy, and being cited elsewhere. What is different is the emphasis on being quotable — short, self-contained statements a model can lift with confidence.
This comes up most often in AI Search Optimisation (GEO). Making your business the one AI assistants and Google’s AI overviews name when they answer a question in your category.
A free consult is twenty minutes and there is no pitch deck at the end of it.