The answer box at the top of some search results, lifting a paragraph, list or table straight out of a page — with a link back to it.
A featured snippet puts you above every normal result, including sites with far more authority. For question-shaped searches it is often the most realistic way for a newer site to appear first.
The trade-off is that it sometimes answers the question completely, and the searcher never clicks. Worth winning for questions where the answer naturally leads to a next step, less so for pure definitions.
This comes up most often in Content Marketing & Copywriting. Service pages, location pages, guides and articles written to rank and to convert — in your voice, not an agency template voice.
A free consult is twenty minutes and there is no pitch deck at the end of it.