Branding & Logo Design

What the work covers

• Discovery — Who you serve, how you want to be perceived, and what your competitors already own visually.
• Logo and identity — Primary, stacked and reversed versions in vector and raster, tested small before sign-off.
• Colour and typography — Exact RGB, CMYK and Pantone-equivalent codes, and typefaces licensed for your use.
• Brand guidelines — Usage rules so anyone you hire later stays consistent.
• Rollout — Applying the identity across site, social, documents and signage.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

• A logo that only works large, then falls apart on a business card
• No vector files, so every supplier redraws it slightly differently
• Colours picked on screen with no CMYK equivalent for print
• Typefaces used without a licence for commercial use
• No usage rules, so consistency dies the first time someone else touches it

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

Typical timeline

Tools we work in

• Illustrator
• Figma
• Licensed type foundries
• Colour management

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about branding

01.Do I own the logo?

Completely, once paid — including editable source files, which some studios never hand over.

02.Can you redraw my existing logo properly?

Yes. Rebuilding a JPEG as clean vector artwork is one of the most common jobs we do.