YouTube & Video Advertising

What the work covers

• Campaign strategy — What the video is for — awareness, consideration or remarketing — and how success will be judged.
• Audience targeting — Geography, interests, in-market segments, and remarketing to people who already visited your site.
• Video editing — Cut from footage you supply, formatted for in-stream, Shorts and connected TV.
• Sequencing — Different messages to people who have already seen the first video.
• Measurement — View-through and assisted conversions, judged honestly rather than counted as direct sales.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

• Running a slideshow of stock images and calling it video
• Expecting last-click conversions from an awareness format
• No frequency capping, so the same people see it endlessly
• Ignoring the first three seconds, where most of the drop-off happens
• No remarketing layer, so views never get followed up

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

Typical timeline

Tools we work in

• Google Ads
• YouTube Studio
• Video editing
• GA4

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about youtube ads

01.Do we need a professional video?

Not necessarily. Well-edited phone footage of real work often outperforms a polished corporate video.

02.How do we know it worked?

Through assisted conversions and brand search volume, not by expecting people to click an ad mid-video.