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AI Search Optimisation (GEO)

Being the source an AI answer cites.

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A growing share of searches now end in an answer rather than a list of links. When someone asks an assistant for the best flooring supplier in northeast Calgary, something decides which businesses get named — and it is not the same mechanics as the old blue links.

What appears to matter is clarity and corroboration: structured, unambiguous information about your business, stated consistently in enough credible places that a model can be confident about it.

This is a genuinely new field and anyone claiming certainty is overselling. What we do is the defensible version: make your business the easiest one to describe correctly.

What the work covers

  • Entity clarity — Consistent, unambiguous information about who you are, what you do and where — across your site, your listings and third-party sources.
  • Structured data — Comprehensive markup so machines can read your services, prices, areas, hours and reviews without guessing.
  • Answer-shaped content — Pages that answer specific questions directly and concisely, in a form that is easy to quote.
  • Corroboration — The same facts stated consistently in directories, profiles and third-party listings.
  • Monitoring — Checking what AI answers currently say about your category and whether you appear in them.

Who it suits

Businesses in categories where people ask open questions — services, comparisons, recommendations.

What it is not

It is not a separate magic channel. Most of what helps here also helps conventional search, which is why we will not sell it as a standalone package.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

1
Visibility check

What AI assistants currently say about your category, and whether you appear at all.

2
Entity audit

Whether your business details are stated consistently enough for a model to be confident.

3
Structured data

Comprehensive markup so machines can read your services, areas, prices and hours.

4
Answer content

Pages that answer specific questions directly, in a form that is easy to quote.

5
Corroboration

The same facts repeated consistently across listings and third-party sources.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

  • Different business descriptions on every profile, so nothing is confidently attributable
  • Key facts locked inside images or PDFs where machines cannot read them
  • No structured data at all
  • Treating this as separate from SEO when most of the work overlaps
  • Believing anyone who guarantees placement in AI answers

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

What we trackWhy it matters
Mentions in AI answers for category questionsChecked manually and periodically
Entity consistency scoreHow uniform your details are across the web
Structured data coverageWhich page types are marked up
Referral traffic from AI surfacesSmall today, worth watching

Typical timeline

Week 1Visibility and entity audit
Week 2–4Markup and content changes
QuarterlyRe-checked as the field moves

Tools we work in

  • Schema markup validators
  • Search Console
  • Manual prompt testing
  • Citation trackers

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about ai search (geo)

01.Is this real or a buzzword?

Both. The shift in how people search is real; much of what is sold under the label is repackaged SEO. We do the parts with evidence behind them and say so.

02.Can you guarantee we appear in AI answers?

No, and nobody can. What we can do is remove every reason for a model to be unsure about your business.

Works well with

Other Services

Search Engine Optimisation

Getting found when someone searches for what you sell — without paying per click. Slower than ads, but it compounds and keeps working after the budget stops.

Read more →

Local SEO & Google Business Profile

Getting into the three listings Google shows above the normal results — driven by your profile, your proximity, your reviews and your citations.

Read more →

Technical SEO & Site Speed

Crawling, indexing, speed, structured data and site architecture — the plumbing that decides whether your pages can compete.

Read more →

Want a straight answer on whether this is right for you?

Fifteen minutes on the phone is usually enough. Consults are free and there is no pitch deck.

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