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Lead Generation & Landing Pages

The page the ad points at decides half the result.

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A predictable share of every ad budget is wasted at the destination rather than in the auction. Someone searching for one specific service arrives on a homepage, has to navigate, and a portion simply leaves.

Lead generation work is about the whole path: the offer, the page, the form, where the lead goes, and how fast it gets answered. Response speed alone changes conversion rates more than most campaign tuning does.

What the work covers

  • Offer design — What the visitor is actually being asked to do, and whether it is a small enough step to take.
  • Landing page build — One page, one message, one action, matched to the ad that sent them.
  • Form design — As few fields as will still qualify the lead — every extra field costs completions.
  • Lead routing — Enquiries delivered where they will be seen quickly, not into a form inbox nobody opens.
  • Follow-up — Automatic acknowledgement, and a reminder process so leads are not lost to a busy week.

Who it suits

Any business running paid advertising to a general website.

What it is not

It is not a fix for a weak offer. If the offer is not compelling, a better page only reveals that faster.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

1
Offer design

What the visitor is being asked to do, and whether it is a small enough step.

2
Page build

One page, one message, one action, matched to the ad that sent them.

3
Form design

As few fields as will still qualify the lead.

4
Routing

Enquiries delivered where they will actually be seen quickly.

5
Follow-up

Automatic acknowledgement plus a reminder process so nothing is lost.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

  • Twelve form fields when four would do
  • No acknowledgement, so the visitor wonders if it sent
  • Leads landing in an inbox nobody opens until Friday
  • Asking for a phone call as the only option
  • Offer that asks for commitment before trust exists

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

What we trackWhy it matters
Landing page conversion rateSmall changes here beat large budget changes
Form completion rateHow many start versus finish
Speed of first responseThe single biggest lever on close rate
Lead quality by sourceVolume without quality is a cost, not a win

Typical timeline

Week 1Offer and page build
Week 2Live and connected to campaigns
Week 3+Iterate on the numbers
OngoingTest one thing at a time

Tools we work in

  • Landing page builder
  • Form handler
  • GA4
  • CRM or shared inbox

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about lead generation

01.Can the landing page live on our existing site?

Yes, usually — and that is often better for tracking and for SEO.

02.How fast should we respond to a lead?

Minutes if you can. Conversion rates fall sharply after the first hour.

Works well with

Other Services

Google Ads Management

Search campaigns built around intent, with negative keywords, conversion tracking and landing pages that match the ad.

Read more →

Facebook & Instagram Ads

Paid social built around offers, creative and geography rather than keywords — for demand that has not reached Google yet.

Read more →

Google Shopping & Product Ads

Product feeds, Merchant Center and Shopping campaigns for retailers who want their catalogue in front of buyers.

Read more →

Want a straight answer on whether this is right for you?

Fifteen minutes on the phone is usually enough. Consults are free and there is no pitch deck.

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