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Marketing Audit

Find out what is broken before you spend more.

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Almost every account we take over has three or four fixable problems that nobody has looked at: conversion tracking not recording, broad keywords bleeding budget, a Google listing half-filled in, a site that takes eight seconds on mobile data.

An audit finds those and puts them in order of what they are costing you. It is deliberately sold as a standalone piece of work so you can act on it with or without us.

What the work covers

  • Website and speed review — Mobile performance, structure, conversion paths and the pages that should exist but do not.
  • Ad account review — Wasted spend, search term quality, negative keywords, geographic settings, ad scheduling.
  • Tracking verification — Whether conversions are actually recording, and whether the numbers match reality.
  • Local listings and reviews — Google Business Profile completeness, listing consistency, review volume and response.
  • Competitor comparison — What your three closest competitors are doing that you are not.

Who it suits

Anyone already spending on marketing who cannot clearly say what it is producing.

What it is not

It is not a sales document with one recommendation at the end. Most audits identify things you can fix yourself for free.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

1
Read-only access

Analytics, Search Console, ad accounts and your Google Business Profile. Nothing is changed.

2
Website review

Speed on mobile data, structure, conversion paths, and the pages that should exist but do not.

3
Ad account review

Search terms, negatives, geography, scheduling, bid strategy and where budget is leaking.

4
Tracking verification

A test submission and a test event to confirm what is actually recording.

5
Prioritised report

Findings ranked by impact with an estimate of what each is costing you.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

  • Conversion tracking installed but recording page views rather than enquiries
  • Location targeting set to include people merely "interested in" your area
  • Google Business Profile 60% complete, with the missing fields being the ones that rank
  • A site that takes eight seconds on a phone on mobile data
  • No page for the service that gets the most searches

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

What we trackWhy it matters
Estimated wasted spendThe number that usually pays for the audit several times over
Tracking accuracyWhether reported conversions match reality
Profile completenessScored against 27 fields
Speed on mobileTested on throttled mobile, not office wifi

Typical timeline

Day 1Access granted
Day 2–7Review and analysis
Day 5–10Written report delivered
AfterA 20-minute call to walk through it

Tools we work in

  • PageSpeed Insights
  • Search Console
  • Google Ads search terms report
  • GA4
  • Screaming Frog

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about marketing audit

01.Will you just recommend your own services?

No. Most audit findings are configuration fixes rather than new spend, and we say so.

02.Do I need to give you account access?

Read-only access to analytics, ads and your Google Business Profile is enough for a proper audit.

Works well with

Other Services

Marketing Strategy & Planning

A written plan covering which channels to use, in what order, at what budget, and what each one is expected to produce.

Read more →

Analytics & Conversion Tracking

Analytics, conversion events, call tracking and reporting installed and verified, so every enquiry can be traced back to what produced it.

Read more →

Search Engine Optimisation

Getting found when someone searches for what you sell — without paying per click. Slower than ads, but it compounds and keeps working after the budget stops.

Read more →

Want a straight answer on whether this is right for you?

Fifteen minutes on the phone is usually enough. Consults are free and there is no pitch deck.

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