Google Shopping & Product Ads in Calgary

For anyone selling physical products, Shopping ads are usually the highest-return format available — the searcher sees the product, the price and the store before clicking, so the clicks you pay for are far better qualified.

The work is mostly in the feed. A product feed with missing attributes, poor titles and no categories will either be rejected or perform badly, and most feeds we inherit are one or the other.

What the work covers

Merchant Center setup — Account, verification, shipping and tax settings configured correctly for Alberta and out-of-province orders.
Feed build and cleanup — Titles, descriptions, attributes, categories and images corrected so products are eligible and competitive.
Campaign structure — Products segmented by margin and performance rather than lumped into one campaign.
Meta catalogue ads — The same feed used for dynamic product retargeting on Facebook and Instagram.
Ongoing feed health — Disapprovals and errors caught before they quietly take products offline.

Who it suits

Retailers, suppliers and any business with a product catalogue online.

What it is not

It is not for service businesses — there is no product to feed.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

1

Merchant Center setup

Account, verification, shipping and tax configured for Alberta and out-of-province orders.

2

Feed build

Titles, attributes, categories and images corrected so products are eligible and competitive.

3

Campaign structure

Products segmented by margin and performance rather than lumped together.

4

Catalogue retargeting

The same feed reused for dynamic product ads on Meta.

5

Feed health monitoring

Disapprovals caught before they quietly take products offline.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

Product titles copied from the supplier rather than written for search
Missing GTIN, brand or condition attributes causing disapprovals
All products in one campaign at one bid regardless of margin
No negative keywords, so you pay for research traffic
Nobody watching for disapprovals, so bestsellers vanish silently

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

What we track	Why it matters
Return on ad spend by product	Where the margin actually is
Impression share by product group	Whether your bestsellers are visible
Feed disapproval rate	Directly costs you visibility
Cost per order	More useful than blended ROAS alone

Typical timeline

Week 1	Merchant Center and feed
Week 2	Campaign launch
Week 3–6	Segmentation and bid tuning
Ongoing	Feed health and seasonal pushes

Tools we work in

Google Merchant Center
Google Ads
Feed management tools
Meta Commerce Manager

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about shopping ads

01.Our feed keeps getting disapproved. Can you fix it?

Usually yes. Disapprovals are nearly always attribute or policy issues that are fixable once someone reads the actual error.

02.Do we need a certain number of products?

No. Even a small catalogue works, provided the data is clean.

Works well with

Want a straight answer on whether this is right for you?

Fifteen minutes on the phone is usually enough. Consults are free and there is no pitch deck.

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Strategy & Consulting

Search Engine Optimisation

Paid Advertising

Social, Email & Reputation

Web & App Development

Design, Creative & Print

Sectors we work in

Calgary & area

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Google Shopping & Product Ads