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Email & SMS Marketing

The one audience you actually own.

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Every other channel rents attention. Your email and SMS list is the only audience nobody can take away, price up or change the rules on — and for most businesses it is the least used asset they own.

It is also where repeat business lives. For restaurants, retailers and service businesses with a replacement cycle, a modest list contacted well will usually out-earn a similar amount spent on advertising to strangers.

What the work covers

  • List building — Ethical capture on the website, at the counter and after a purchase, with proper consent under Canadian anti-spam rules.
  • Campaign design — Templates in your brand that read properly on a phone, where most email is opened.
  • Automated sequences — Welcome, post-purchase, review request, re-engagement and seasonal reminders that run without you.
  • Segmentation — Different messages to first-time buyers, repeat customers and lapsed ones.
  • SMS — Where it suits — appointment reminders, order updates and time-critical offers.

Who it suits

Businesses with repeat purchases, seasonal offers, or a customer list sitting unused in a spreadsheet.

What it is not

It is not a way to email a purchased list. That is illegal in Canada and gets domains blacklisted.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

1
Consent audit

What you have, how it was collected and what CASL allows you to do with it.

2
Platform and templates

Set up in your brand, built to read properly on a phone.

3
Automations

Welcome, post-purchase, review request, re-engagement and seasonal reminders.

4
Segmentation

Different messages to first-time, repeat and lapsed customers.

5
Campaign cadence

A monthly send that is worth opening, not a schedule filled for its own sake.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

  • Emailing a purchased list, which is illegal in Canada
  • No unsubscribe link or business address, which breaches CASL
  • One message to the entire list regardless of history
  • Sending only when you want something
  • Beautiful templates that break on a phone, where most email is read

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

What we trackWhy it matters
Revenue per sendThe number that matters for retail and hospitality
Open and click rateDiagnostic, not a goal
List growth versus churnA shrinking list is a slow problem
Automation revenue shareUsually the highest return per hour of work

Typical timeline

Week 1Consent audit and platform setup
Week 2–3Templates and automations
Month 1First campaign
OngoingMonthly send plus automations running

Tools we work in

  • Mailchimp, Klaviyo or similar
  • Consent capture forms
  • GA4 with UTM tagging

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about email marketing

01.We have a list of old customers — can we email them?

Only with valid consent. We will walk you through what CASL requires and what implied consent covers.

02.How often should we send?

Monthly for most local businesses. More during a genuine promotion, and never just to hit a schedule.

Works well with

Other Services

Social Media Management

A posting rhythm that looks like your business — planned a month ahead, approved by you, published on schedule.

Read more →

Reputation & Review Management

Building a steady flow of genuine reviews and replying to every one — written for the next person reading.

Read more →

Digital PR & Local Media

Local coverage, community sponsorship, awards and partnerships — visibility that also builds search authority.

Read more →

Want a straight answer on whether this is right for you?

Fifteen minutes on the phone is usually enough. Consults are free and there is no pitch deck.

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