Marketing for Edmonton Businesses

We work with Edmonton clients remotely, which for search, advertising and web work makes no practical difference — the research is the part that has to be local, and that is desk work.

Edmonton is a larger, more spread-out market than Calgary with a correspondingly greater emphasis on service-area targeting. A single central listing rarely covers a city that size; the businesses winning there have built out genuine location content.

When somebody in Edmonton searches for a service, they see three distinct things stacked on one screen: paid ads at the top, then a map with three business listings beside it, then the ordinary blue links. Those three are won in three completely different ways, and most businesses only compete for one of them.

The map results — the "map pack" — are decided largely by proximity to the searcher, the completeness of your Google Business Profile, and your review volume and rating. Proximity you cannot change. The other two you control entirely, and they are free.

The blue links below are decided by the usual search factors: whether you have a page about that specific service, whether it genuinely answers the question, how fast it loads, and how many other credible sites reference you. This is where a page per service and per area earns its place.

The ads at the top are simply bought — but bought at a price set by your competitors, which is why the same campaign costs different amounts in different parts of the province.