info@hubfoliodigital.ca
Calgary, Alberta · Serving clients Canada-wide
H HubfolioDigital Marketing
Free Audit
Home › Services › Social, Email & Reputation › Digital PR

Digital PR & Local Media

Being mentioned somewhere your customers already trust.

Book a Free ConsultAll Services

A mention in a local publication, a community sponsorship, or an industry award does two things at once: it reaches people directly, and it builds the kind of authority search engines treat as a genuine signal.

It is slower and less predictable than advertising, which is why we treat it as a supporting activity rather than a channel with a monthly target attached.

What the work covers

  • Story identification — Finding the genuinely newsworthy things a business is doing — an opening, an expansion, a milestone, a community initiative.
  • Local media outreach — Pitching where there is a realistic chance of running, rather than blanket press releases.
  • Awards and listings — Identifying and preparing submissions for industry and local business awards.
  • Sponsorship visibility — Making sure the events and teams you already support actually link back to you.
  • Partner content — Collaborations with complementary businesses that reach the same customer.

Who it suits

Established businesses with something genuinely worth covering, and those in categories where trust is the main obstacle.

What it is not

It is not paid placement dressed as coverage, and it is not guaranteed. Anyone promising monthly national press is selling advertorials.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

1
Story identification

Finding what is genuinely newsworthy — an opening, a milestone, a community initiative.

2
Target list

Local outlets, industry publications and awards with a realistic chance.

3
Pitching

Written for the specific outlet, not blanket-sent.

4
Awards and listings

Submissions prepared and deadlines tracked.

5
Coverage capture

Making sure coverage links back and is used across your own channels.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

  • Sending a press release about nothing
  • Pitching national outlets when local ones would actually run it
  • Sponsoring events and never asking for the link
  • Missing award deadlines that come round once a year
  • Coverage secured and then never shared anywhere

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

What we trackWhy it matters
Placements securedQuality over count
Referring domains gainedThe SEO benefit of coverage
Referral trafficSome coverage sends real visitors
Brand search volumeThe clearest sign awareness moved

Typical timeline

Month 1Story development and target list
Month 2–3Pitching and submissions
OngoingA few good placements a year beats none

Tools we work in

  • Media lists
  • Award directories
  • Ahrefs for link tracking
  • Google Alerts

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about digital pr

01.Can you guarantee coverage?

No. We can improve the odds substantially by pitching real stories to the right people.

02.Is this worth it for a small business?

Often at the local and community level, yes. National coverage rarely is.

Works well with

Other Services

Social Media Management

A posting rhythm that looks like your business — planned a month ahead, approved by you, published on schedule.

Read more →

Reputation & Review Management

Building a steady flow of genuine reviews and replying to every one — written for the next person reading.

Read more →

Email & SMS Marketing

Newsletters, promotions and automated sequences to the customers you already have — consistently the cheapest revenue available.

Read more →

Want a straight answer on whether this is right for you?

Fifteen minutes on the phone is usually enough. Consults are free and there is no pitch deck.

Get a Free QuoteEmail Us