Meta Ads in Calgary — Facebook & Instagram Advertising

Google reaches people already looking. Meta reaches people who are not — which makes it the right channel for a new location, a seasonal offer, an event, or a product people did not know existed.

It also behaves differently. On Meta the creative does most of the work, so a campaign lives or dies on images, video and the first line of the caption. We produce that in-house rather than boosting whatever was posted last week.

What the work covers

Audience and geography — Radius, suburb, language and interest targeting, plus lookalikes built from your customer list.
Creative production — Static, carousel and short-video creative in several variations per campaign.
Lead ads and forms — In-platform forms wired into your inbox so nothing sits unread for two days.
Retargeting — Bringing back site visitors and video viewers who never enquired — usually the cheapest results in the account.
Offer testing — Structured tests of the offer itself, which moves the numbers far more than the image does.

Who it suits

Businesses with something visual to show and a decision made ahead of time — venues, restaurants, furniture, renovations, studios.

What it is not

It is not a replacement for search when someone is ready to buy today.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

1

Pixel and events

Installed and verified, including server-side where it matters.

2

Audience build

Geography, interests, customer-list lookalikes and exclusions.

3

Creative production

Several variations per campaign, made from your own material.

4

Structured testing

Testing the offer, not just the image, with enough budget to learn.

5

Retargeting layer

Warm audiences handled separately, at a different frequency and message.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

Boosting posts instead of running structured campaigns
One ad running unchanged for six months in a small geography
No exclusions, so you advertise to people who already bought
Optimising for clicks or engagement rather than enquiries
Sending everything to a homepage

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

What we track	Why it matters
Cost per enquiry	Compared against search, not against vanity metrics
Frequency	Above 3–4 in a small area and performance decays
Hook rate on video	Whether the first three seconds hold attention
Retargeting versus cold cost	Usually a large gap, which tells you where to weight budget

Typical timeline

Week 1	Pixel, audiences and creative
Week 2	Launch and learning phase
Week 4–6	First creative refresh
Ongoing	Test, refresh, scale what works

Tools we work in

Meta Ads Manager
Meta Pixel and Conversions API
Canva and video editing
GA4

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about meta ads

01.Should I just boost posts?

Boosting is the most expensive way to buy reach — almost no targeting control, no proper objective and no useful reporting.

02.How often does creative need changing?

Every four to six weeks in a small geography, because the same people see your ads repeatedly.

Works well with

Want a straight answer on whether this is right for you?

Fifteen minutes on the phone is usually enough. Consults are free and there is no pitch deck.

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Strategy & Consulting

Search Engine Optimisation

Paid Advertising

Social, Email & Reputation

Web & App Development

Design, Creative & Print

Sectors we work in

Calgary & area

Further afield

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