info@hubfoliodigital.ca
Calgary, Alberta · Serving clients Canada-wide
H HubfolioDigital Marketing
Free Audit
Home › Services › Social, Email & Reputation › Social Media

Social Media Management

Where people check whether you are still open, still busy, and worth trusting.

Book a Free ConsultAll Services

Social media is rarely where a local business closes a sale. It is where someone confirms you exist, sees that you were working last week, and decides you look like the sort of business that answers the phone. Consistency beats cleverness.

We plan a month at a time so posting does not depend on somebody remembering at nine at night, and we plan around whatever actually drives your year — intakes, seasons, promotions or events.

What the work covers

  • Monthly content calendar — Planned and approved before anything goes out.
  • Design and captions — Graphics from your own photos in your brand colours, captions written for your audience.
  • Scheduling and publishing — Across the platforms that suit your market, at the times your audience is on them.
  • Reels and short video — Assembled from footage you capture on a phone.
  • Community management — Comments and messages answered in business hours, with anything needing you passed straight over.

Who it suits

Businesses with something to show and a customer who checks before calling.

What it is not

It is not a lead-generation channel on its own for most local businesses. It makes the other channels convert better.

How we actually run it

The order matters. Each step below has to be finished before the next one is worth doing.

1
Content audit and plan

What you have to show, and a month mapped out around it.

2
Calendar approval

Sent to you before anything is published.

3
Design and writing

Graphics from your photos, captions in your voice.

4
Publishing

Scheduled to the platforms and times that suit your audience.

5
Engagement and reporting

Comments and messages handled, results summarised monthly.

Mistakes we fix most often

These come up in almost every account we take over. None of them need a bigger budget to correct.

  • Posting only when something is on sale
  • Stock photography that could belong to any business
  • No consistent look, so nothing is recognisable in a feed
  • Ignoring comments and messages for days
  • Chasing follower counts instead of local reach

How we measure whether it is working

These are the numbers on your monthly report for this service — and the reason each one is there.

What we trackWhy it matters
Local reachReaching the right two hundred beats the wrong ten thousand
Saves and sharesA better quality signal than likes
Profile taps to website or directionsThe closest thing to intent on social
Message and comment response timeDirectly affects whether people enquire

Typical timeline

Week 1–2Audit, plan and first calendar
Month 1Rhythm established
Month 2–3Content refined by what performs
OngoingMonthly calendar and reporting

Tools we work in

  • Meta Business Suite
  • Canva
  • Scheduling tools
  • Native platform insights

Accounts are set up in your business name wherever the platform allows it, and you keep administrator access throughout.

Questions we get about social media

01.What do you need from us each month?

Photos, mainly. We will tell you exactly what to shoot and when.

02.Which platforms?

The ones your customers actually use. For most of our clients that is Instagram and Facebook, occasionally TikTok, rarely more.

Works well with

Other Services

Reputation & Review Management

Building a steady flow of genuine reviews and replying to every one — written for the next person reading.

Read more →

Email & SMS Marketing

Newsletters, promotions and automated sequences to the customers you already have — consistently the cheapest revenue available.

Read more →

Digital PR & Local Media

Local coverage, community sponsorship, awards and partnerships — visibility that also builds search authority.

Read more →

Want a straight answer on whether this is right for you?

Fifteen minutes on the phone is usually enough. Consults are free and there is no pitch deck.

Get a Free QuoteEmail Us