From a $50 marketplace logo to a full identity system — what each band buys and what you actually need.
Prices reflect the Calgary and Alberta market. Last reviewed September 2026.
A professional logo and basic brand kit in Calgary generally costs $900 to $3,500. A full identity system with guidelines, templates and rollout runs $3,500 to $10,000. Marketplace logos start at $50 and are usually worth about that.
| Marketplace or AI logo | $50 – $200 — often a modified stock mark, no ownership certainty |
|---|---|
| Freelance logo | $400 – $1,500 — one designer, usually logo only |
| Logo and brand kit | $900 – $3,500 — colours, type, usage rules, full file set |
| Full identity system | $3,500 – $10,000 — guidelines, templates, rollout across touchpoints |
| Rebrand of an established business | $8,000 – $30,000+ |
| Logo redraw or cleanup | $300 – $800 — rebuilding a JPEG as proper vector artwork |
A $50 logo typically arrives as a low-resolution PNG with no vector file. The first time you need it on a sign, a vehicle, an embroidered shirt or anything printed, it has to be redrawn — often twice, by two different suppliers, in two slightly different shades.
You may also have no exclusivity. Marketplace marks are frequently sold repeatedly, and some are modified stock artwork you cannot trademark.
The logo is the smallest part. What keeps a business looking established as it grows is the system around it — consistent colour, type, spacing and templates your own team can use without breaking anything.
If the budget is tight, buy a good logo plus a proper brand kit rather than an elaborate logo with nothing around it.
Tell us what you need. Written, itemised, GST shown separately, normally within one business day.