Keeping your name, address and phone number identical everywhere they appear online — same suite number format, same abbreviation, same phone format.
Search engines use consistency as a confidence signal. Three versions of your address across different directories creates doubt about which is correct, and doubt costs local rankings.
The most common cause is history: an old address after a move, a previous business name, or a number from a phone system you no longer use. These linger for years in directories nobody thinks to check.
This comes up most often in Local SEO & Google Business Profile. Getting into the three listings Google shows above the normal results — driven by your profile, your proximity, your reviews and your citations.
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