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Customer Lifetime Value Calculator

What a customer is worth across the whole relationship, and the most you can afford to pay to win one.

Most owners underestimate this badly, then wonder why competitors outbid them.

Average order value ($)

Purchases per year

Years a customer stays

Gross margin (%)

Share of lifetime value you will spend to acquire (%)

That is worth a conversation. Consults are free and we will tell you honestly if advertising is not your answer.