Advertising to people who have already visited your website or interacted with your business. Also called retargeting.
Remarketing is usually the cheapest advertising a business can run, because the audience already knows who you are. For considered purchases — a bathroom renovation, a commercial contract — it keeps you present through a decision that takes weeks.
It is also the easiest to overdo. There is a point at which frequency stops reminding people and starts irritating them, and small local audiences reach it quickly because there are not many people to rotate through.
This comes up most often in Display & Remarketing. Bringing back the people who visited, looked at a service page, and left without contacting you.
A free consult is twenty minutes and there is no pitch deck at the end of it.