The Personal Information Protection and Electronic Documents Act — Canada's federal private-sector privacy law, covering how businesses collect, use and disclose personal information.
If your website has a contact form, an analytics tag or an advertising pixel, you are collecting personal information and PIPEDA applies. Practically, that means a privacy policy that says what you collect and why, and consent that is meaningful rather than buried.
Alberta has its own provincial equivalent, and it applies to organisations operating within the province — so for a Calgary business both sit in the background.
This comes up most often in Analytics & Conversion Tracking. Analytics, conversion events, call tracking and reporting installed and verified, so every enquiry can be traced back to what produced it.
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