Lead magnet
Something useful given away in exchange for contact details — a checklist, a guide, a calculator, a template.
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A free consult is twenty minutes and there is no pitch deck at the end of it.
Something useful given away in exchange for contact details — a checklist, a guide, a calculator, a template.
A lead magnet works when it solves a real, narrow problem the reader has right now. Broad, generic downloads collect addresses from people who will never buy, and a list full of those is worse than a shorter one.
In Canada the consent side is not optional. A download form is where a marketing relationship legally begins, and how you word the consent decides whether you can email them afterwards.
This comes up most often in Lead Generation & Landing Pages. Campaign landing pages, offers and follow-up flows built so paid traffic turns into enquiries instead of bounces.
A free consult is twenty minutes and there is no pitch deck at the end of it.